Luxury is evolving.
So is what consumers value.
The meaning of luxury is being reshaped by changing consumer expectations, new materials and technologies, evolving cultural codes and new expressions of status.
The Future Luxury Lab identifies the changes that matter and helps brands assess market opportunities, sharpen their positioning and define a route to growth.
Turning shifts into direction.
The Lab is the consultancy practice of The Future Luxury Co. We help emerging and established brands assess opportunities and make informed decisions about positioning, products and growth.
Our work combines consumer, market and competitive research with expertise in materials, product development and brand strategy.
/ OBSERVATORY
Reading the shifts shaping luxury
Founded by Rupali Kolge, The Future Luxury Lab connects materials, culture and consumer understanding to help brands recognise opportunities and shape their future in luxury.
Category and Brand Strategist | 12 yrs Global Experience
| Executive MSc in Strategic Management for Fashion & Luxury, IFM Paris
| Textile Engineer | Ex-Macy’s, Welspun, Design Espacio